Eventide is a faith-based, non-profit senior healthcare organization that provides senior care across 6 campus locations.
To create a custom branded adult coloring book that would be distributed to employees during New Hire Orientation.
Encouraging employees to “Relax and be Inspired,” through coloring, after a long day’s work.
We began by presenting 10 custom coloring page designs for the customer to choose from. They chose 6 of the 10 coloring pages, which we mocked up next to 6 pages containing an inspirational care-related quote. For the front and back covers, we modified one of the coloring pages by coloring it in with their brand colors and including their logo with a “Relax and be Inspired” slogan. We also produced branded colored pencils to be handed out along with the books.
Eventide new hires really enjoyed the relaxing coloring books immensely. We have placed two additional re-orders within the past year and expanded the scope of the project to be used not only for new hires, but in break rooms, resident rooms and as tradeshow giveaways! They have also inspired two of our other clients to place orders for their own custom designed and branded adult coloring books.